**Reddit Campaign Objectives API Update**
Starting September 21, 2026, Reddit is introducing new campaign objective values across the Ads API to better align with marketing outcomes and industry standards. The List, Get, Update, and Create endpoints for Campaigns, Ad Groups, and Ads will support new objective enums alongside legacy values for backward compatibility. A new use_catalog field is also being added to Campaign endpoints. If your integration reads or reports on campaigns created in Reddit Ads Manager, you may encounter new objective values that require code updates—refer to the migration guide for mapping the new framework to legacy objectives.
**Why It Matters:** Understanding these changes ensures your campaign reporting and integrations continue to work correctly as Reddit rolls out its updated objective structure.
2026-08-27
PRD-31576
**UTM Fields for Keywords and Search Terms**
Metadata now supports populating UTM parameters with the keyword that triggered an ad and the search term a user entered, available on a per-channel basis. This allows you to capture more granular campaign performance data at the point of click on supported platforms.
**Why It Matters:** You can now track which specific keywords and user search queries drive conversions, giving you better insight into search campaign performance and user intent.
2026-08-27
PRD-31526
**Analytics Filters Now Shareable via URL**
When you filter your Analytics view, the filters now encode directly into the URL. Copy the address bar and share it with colleagues—they'll see the exact same filtered view when they open the link. Reloading the page also preserves your filters, so your view persists across sessions.
**Why It Matters:** You can now send teammates a direct link to the specific Analytics view you're analyzing, eliminating the need to describe filter selections manually.