**Native ad group ID now supported in UTM tracking**
You can now select a native ad group ID as a dynamic UTM value alongside the existing native campaign and creative ID options. When you configure this value in your UTM builder, it resolves to each channel's ad group macro—{{adset.id}} for Meta, {adgroupid} for Google Ads, and {AdGroupId} for Microsoft Ads—and is passed to your landing page unencoded, allowing the channel to substitute the actual ad group identifier at click time.
**Why It Matters:** You can now join paid media spend to conversions at the ad group level, eliminating the need to manually append macros in channel UIs for each new ad.
2026-08-13
PRD-31507
**Import Google Ads Customer Match lists as retargeting audiences**
You can now import Google Ads Customer Match user lists—such as those created by Clay Ads—into Metadata as retargeting audiences and use them to target campaigns. This brings Google Ads to parity with Meta and LinkedIn, where retargeting audience import and campaign-level targeting already work.
**Why It Matters:** You can now build Google Ads campaigns that reach audiences pushed from external tools without manually recreating them in Metadata.
2026-08-13
PRD-31042
**Campaign Draft Deletion Now Requires Confirmation**
When deleting a campaign draft in the Campaigns page, you'll now see a confirmation prompt before the draft is permanently removed. Previously, clicking the trash icon would immediately delete the draft without any confirmation step, making it easy to lose work with a single misclick.
**Why It Matters:** You're protected from accidentally losing hours of campaign setup work due to a stray click.