**Microsoft Ads keyword and search term as UTM parameters**
You can now populate `utm_content` with the keyword that triggered an ad and `utm_term` with the actual search query a user entered when setting up UTM values for Microsoft Ads search campaigns. Both values were already visible in the Search Terms table but could not be selected as UTM fields in the campaign builder — that gap is now closed.
**Why It Matters:** You can now pass Microsoft Ads keyword and search term data directly into your analytics and CRM systems, enabling deeper campaign analysis and customer insights without manual workarounds.
2026-09-10
PRD-32338
**Login experience chooser for dual-access users**
After signing in, users with access to both Metadata Platform (SaaS) and MetadataONE will now see a one-screen chooser to select their preferred product before entering the platform. The chooser displays both options with the current default pre-highlighted, and includes a checkbox to set the selection as the default and skip this screen on future logins. Users with access to only one product are not affected and continue to log in as before.
**Why It Matters:** You'll always land in the product you intended at login, eliminating confusion about unexpected routing.
2026-09-10
PRD-31941
**Clearer Archive and Delete messaging for audiences**
Archive and Delete actions on audiences now show confirmation dialogs that explain what each does. Archive displays a new dialog clarifying that archiving hides the audience and is reversible. Delete's dialog now names the specific ad channels affected and notes that active campaigns may block deletion. Both dialogs include a "Don't show this again" option to skip the confirmation on repeat actions.
**Why It Matters:** You can now confidently choose between archiving (temporary hiding) and deleting (permanent removal from ad channels) without accidentally removing an audience you meant to keep.