**Exclude Criteria Setup for Target Groups**
You can now configure exclude criteria when creating a target group, allowing you to refine your audience by specifying conditions that profiles must not meet. This gives you more control over who is included in your target group from the start.
**Why It Matters:** You can build more precise audience segments without manually removing unwanted profiles after creation.
2026-04-09
PRD-28668
**Opportunity metrics now visible in Keywords table**
The Keywords table now includes six new opportunity-related columns: Influenced Opps, Influenced Opps Amount, Cost Per Influenced Opp, Triggered Opps, Triggered Opps Amount, and Cost Per Triggered Opp. These columns are sortable, formatted consistently with your other financial metrics, and update dynamically based on any filters you apply. Clicking on Influenced Opps or Triggered Opps numbers takes you directly to the Opportunities table for deeper analysis. These metrics also appear in the Keywords summary view and are included when you export Keywords data to CSV.
**Why It Matters:** You can now evaluate keyword performance through the lens of pipeline opportunities without switching between tables, giving you a complete view of how keywords drive revenue outcomes.
2026-04-02
PRD-28627
**Business name and logo extensions for Google and Microsoft Ads**
You can now create and manage business name, business logo, and image extensions for Google Ads and Microsoft Ads directly within the asset library. When building or launching campaigns, you'll see these new extension types available in the "Add New Extension" menu, with filtering and preview capabilities to review names, logos, and images before activation.
**Why It Matters:** You can now use additional extension formats to showcase your business identity and imagery across Google and Microsoft ad campaigns without leaving the platform.