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Getting Started with Metadata

Everything you need to know to connect your tech stack and launch your first campaign.

Connect your tech stack seamlessly into Metadata.

Ad ChannelsAPICRM+6 more

From building audiences using MetaMatch to native retargeting.

CRM AudiencesCSV Upload AudiencesFAQ+8 more

Build, launch, and optimize your campaigns for the best performance.

Budget GroupsExperimentsFAQ+4 more

Converted Leads

What we capture, what we do with your leads, and how to leverage them.

Converted LeadsFAQTroubleshooting

Leverage reporting to maximize your campaigns and ad spending.

FAQReportsTroubleshooting

From your creatives to custom fields — make the most of each feature.

AdsCustom FieldsFAQ+4 more

Account Management

Update your profile, manage users, and review activity.

FAQProfile SettingsTags+2 more

Product Updates

Hot new features by your request. What's new and improved.

What’s New

PRD-29512

**Bid suggestions from LinkedIn now visible in experiments** LinkedIn bid suggestions are now displayed by default in your experiment table, removing the previous feature flag requirement. **Why It Matters:** You can immediately see recommended bid adjustments alongside your experiment data without additional configuration.

2026-05-21
PRD-29311

Landing Page Offer URL Changes Now Sync Correctly
When you update a landing page offer URL in a Google Ads native campaign, the destination URL now properly syncs across Metadata and your channel. Previously, URL changes saved in Metadata were not reflected in the native channel, creating a mismatch between the two systems.
Why It Matters: Your landing page URLs stay consistent across all platforms, ensuring campaigns direct traffic to the correct destinations without manual reconciliation.

2026-05-21
PRD-29334

**LinkedIn Company Page Follower Ads Support** You can now create and manage follower ads for LinkedIn company pages directly within Metadata.io. This lets you build campaigns designed to grow your company page audience alongside your other LinkedIn advertising efforts. **Why It Matters:** You can execute a fuller range of LinkedIn ad strategies without switching between platforms, keeping all your campaign management in one place.

2026-05-21