**Click-Through Leads Now Display in Multivariate Reports**
Click-through lead data that was previously missing from Multivariate Reports now appears correctly, even when conversions are being tracked for an experiment. This resolves cases where conversion metrics showed activity but the associated lead records were not visible in the report.
**Why It Matters:** Your experiment performance reports now reflect the complete conversion picture, so you can accurately assess which variations are driving leads.
2026-04-16
PRD-28852
**Reddit Custom Audience Match Rate Improvement**
Metadata.io now uses mobile advertising IDs (MAIDs) alongside hashed emails as unique identifiers when syncing custom audiences to Reddit, increasing the likelihood that audience members are successfully matched in the platform.
**Why It Matters:** Higher match rates mean your Reddit ad campaigns reach more of your intended audience, improving campaign performance and return on ad spend.
2026-04-16
PRD-29145
**City-Level Targeting for Facebook Native Audiences**
When setting up Facebook Native Targeting audiences, you can now target by city in addition to the country and state criteria already available. This allows for more granular geographic targeting, particularly useful for event-based campaigns or location-specific promotions.
**Why It Matters:** You can now run Facebook campaigns targeted to specific cities without having to work around platform limitations.