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What’s New

• PRD-29334
  **LinkedIn Company Page Follower Ads Support** You can now create and manage follower ads for LinkedIn company pages directly within Metadata.io. This lets you build campaigns designed to grow your company page audience alongside your other LinkedIn advertising efforts. **Why It Matters:** You can execute a fuller range of LinkedIn ad strategies without switching between platforms, keeping all your campaign management in one place.
  2026-05-21
• PRD-29366
  **Google Ads Targeting Groups** Google Ads advertisers can now build and manage targeting groups directly within Metadata, just like LinkedIn and Facebook advertisers. You can define audience segments using age ranges, interests, and in-market audiences, then apply those groups to your Google Ads campaigns. **Why It Matters:** You can organize and reuse audience targeting criteria across campaigns without leaving the platform, reducing manual setup time and keeping your targeting strategy consistent.
  2026-05-21
• PRD-29546

  Experiments endpoint performance significantly improved

  The GET /experiments endpoint now executes substantially faster by optimizing how it retrieves audience and targeting group data. The underlying query now uses direct index lookups instead of full table scans, reducing query time by up to 22 seconds on large accounts.

  Why It Matters: Marketers working with experiments on accounts with extensive audience configurations will see faster dashboard load times and quicker report generation.

  2026-05-21