**Add Negative Keyword Lists to Existing Campaigns**
You can now add negative keyword lists to campaigns you've already created through the Marketing Campaign Platform (MCP). This gives you the ability to refine campaign targeting after initial setup without starting over.
**Why It Matters:** You can quickly exclude unwanted keywords from active campaigns to improve ad relevance and reduce wasted spend.
2026-03-25
PRD-28688
**CSV List Accounts Audiences Support**
You can now work with CSV list accounts audiences in the platform. This expansion of audience support allows you to leverage list-based audience data from your CSV sources alongside existing audience types.
**Why It Matters:** You have more flexibility in how you segment and target audiences based on your existing data structures.
2026-03-25
PRD-28571
**Report by Device Type**
You can now segment your campaign performance data by the device types your audience used to engage with your content, including breakdowns for mobile, desktop, and tablet. This report appears alongside your other demographic reporting options.
**Why It Matters:** Understanding which devices drive your conversions helps you optimize creative, bidding, and targeting strategies for the channels and audiences that matter most to your business.