**Exclude Criteria Setup for Target Groups**
You can now configure exclude criteria when creating a target group, allowing you to refine your audience by specifying conditions that profiles must not meet. This gives you more control over who is included in your target group from the start.
**Why It Matters:** You can build more precise audience segments without manually removing unwanted profiles after creation.
2026-04-09
PRD-28627
**Business name and logo extensions for Google and Microsoft Ads**
You can now create and manage business name, business logo, and image extensions for Google Ads and Microsoft Ads directly within the asset library. When building or launching campaigns, you'll see these new extension types available in the "Add New Extension" menu, with filtering and preview capabilities to review names, logos, and images before activation.
**Why It Matters:** You can now use additional extension formats to showcase your business identity and imagery across Google and Microsoft ad campaigns without leaving the platform.
2026-04-02
PRD-28798
**Brand Awareness optimization goals for LinkedIn campaigns**
LinkedIn Brand Awareness campaigns now support bidding optimization goal selection based on your ad type and bidding strategy. When you have multiple optimization options available, you'll see a dropdown to choose between them; when only one option applies, it's automatically selected. You can also modify the optimization goal for launched campaigns through the Experiments table.
**Why It Matters:** You can now fine-tune Brand Awareness campaign performance by selecting the bidding optimization goal that best matches your ad format and bidding approach.