**Filter Account Funnels by Budget Group**
You can now filter your account funnel reports by budget group directly in the Platform module's Account Funnel Reports page. This lets you isolate funnel performance for specific budget allocations, making it easier to understand conversion patterns across different spending categories.
**Why It Matters:** Quickly identify which budget groups are driving the most pipeline movement, so you can optimize spend allocation and justify budget requests with data-backed insights.
2026-03-26
PRD-28679
**Add Negative Keywords to Campaigns in MCP**
You can now add negative keyword lists directly to existing campaigns in the Multi-Channel Platform (MCP). Head to your campaign settings, select the Negative Keywords tab, and attach one or more pre-built keyword lists to prevent your ads from showing on irrelevant search terms—no need to recreate your campaign.
**Why It Matters:** This saves you time managing campaign performance by letting you refine targeting on the fly without starting from scratch, helping you reduce wasted ad spend on irrelevant traffic.
2026-03-26
PRD-28571
**Report by Device Type**
You can now filter and analyze campaign performance by device type in the Reports module. Navigate to **Reports > Performance Reports** and select the new "Device Type" dimension to break down your metrics across desktop, mobile, and tablet to understand which devices drive the best results for your campaigns.
**Why It Matters:** Understanding device-level performance helps you optimize your media spend and creative strategy for the channels and devices where your audience is most engaged.