**Conversation Ads Open-Rate Column**
The experiments view for conversation ads now includes an open-rate column alongside your existing Sends and Opens metrics. This computed rate (calculated as opens divided by sends) lets you evaluate performance at a glance—for example, 5 opens on 25 sends displays as a 20% open rate.
**Why It Matters:** You can quickly assess which conversation ads are resonating with your audience without manual calculation.
2026-07-16
PRD-30390
**Create campaigns with no end date**
You can now set up campaigns to run indefinitely by checking a "No end date" checkbox in the campaign schedule settings. When enabled, the end date field is cleared and disabled. Campaigns without an end date cannot use a total or lifetime budget—if you select one of those budget types, the no end date option is automatically disabled.
**Why It Matters:** Always-on campaigns no longer require an arbitrary end date, letting you focus budget and scheduling rules on what actually matters for your campaign strategy.
2026-07-16
PRD-30253
**Sync Predictive Audiences from LinkedIn**
You can now pull predictive audiences directly from LinkedIn into Metadata. This lets you work with LinkedIn's audience insights alongside your other marketing data in a single platform.
**Why It Matters:** You can activate LinkedIn's predictive targeting capabilities without leaving Metadata, reducing manual data transfer and keeping your audience strategy centralized.