**Buyer Groups targeting now available for LinkedIn campaigns**
You can now select Buyer Groups as a targeting criterion when building LinkedIn Target Groups. Buyer Groups can be combined with Retargeting audiences, Member Skills, or Member Interests, and you can select up to three buyer group categories. If you edit an existing Target Group that already has audiences or criteria selected, you'll see an alert when adding a Buyer Group to prevent incompatible combinations.
**Why It Matters:** You can now reach prospects based on their industry and business function, giving you more precise control over your LinkedIn campaign audience.
2026-04-09
PRD-28627
**Business Name and Logo Extensions for Google and Microsoft Ads**
You can now create and manage business name, business logo, and image extensions for your Google and Microsoft ad campaigns. These new extension types appear in the asset library, campaign editors, and extension tables with preview columns so you can see exactly how they'll display before launch.
**Why It Matters:** You can leverage Google's verification features and Microsoft's native extension capabilities to display your brand identity and imagery directly within your ads, improving ad relevance and click-through rates.
2026-04-09
PRD-28907
**Exclude Criteria Setup in Target Group Creation**
You can now configure exclusion criteria when creating target groups, allowing you to refine your audience by specifying who should be excluded from the group alongside inclusion parameters.
**Why It Matters:** This gives you more precise control over audience definition, reducing manual filtering steps and ensuring your target groups match your exact campaign requirements.