**Budget Booster Now Available to All Users**
Budget Booster is now enabled for all users on the Metadata.io platform. Previously available to a limited set of accounts, this feature is rolling out across the entire user base.
**Why It Matters:** All marketers can now use Budget Booster to optimize their campaign spending without additional setup or approval requirements.
2026-05-07
PRD-29239
**Rename Audiences**
You can now rename your audiences to better reflect their purpose or update their names as your campaigns evolve. This gives you more control over your audience organization and makes it easier to manage multiple segments.
**Why It Matters:** Keeping your audiences clearly labeled saves time when building campaigns and reduces confusion across your team.
2026-05-07
PRD-29213
**Sponsored Message Clicks Now Tracked in Reports**
Sponsored message click metrics are now included across campaign performance reports, giving you visibility into how audiences engage with sponsored content alongside your other campaign data.
**Why It Matters:** You can now evaluate sponsored message performance directly within your existing reporting workflows without switching tools or manually compiling data from separate sources.