**Import Google Ads Customer Match lists as retargeting audiences**
You can now import Google Ads Customer Match user lists—such as those created by Clay Ads—into Metadata as retargeting audiences and use them to target campaigns. This brings Google Ads to parity with Meta and LinkedIn, where retargeting audience import and campaign-level targeting already work.
**Why It Matters:** You can now build Google Ads campaigns that reach audiences pushed from external tools without manually recreating them in Metadata.
2026-08-13
PRD-31100
**Native ad group ID now supported in UTM tracking**
You can now select a native ad group ID as a dynamic UTM value alongside the existing native campaign and creative ID options. When you configure this value in your UTM builder, it resolves to each channel's ad group macro—{{adset.id}} for Meta, {adgroupid} for Google Ads, and {AdGroupId} for Microsoft Ads—and is passed to your landing page unencoded, allowing the channel to substitute the actual ad group identifier at click time.
**Why It Matters:** You can now join paid media spend to conversions at the ad group level, eliminating the need to manually append macros in channel UIs for each new ad.
2026-08-13
PRD-30392
**Facebook campaigns now support Instagram placement targeting**
Facebook campaigns can now be configured to serve on Instagram surfaces while maintaining unified reporting under Facebook. The platform now accepts placement selections for both Facebook and Instagram surfaces on a single campaign, allowing you to target Instagram feeds and stories directly from your Facebook campaign setup.
**Why It Matters:** You can manage cross-surface Meta advertising from one campaign without splitting reporting across separate Facebook and Instagram entries.