**Budget Booster Now Available to All Users**
Budget Booster is now enabled for all users on the Metadata.io platform. Previously available to a limited set of accounts, this feature is rolling out across the entire user base.
**Why It Matters:** All marketers can now use Budget Booster to optimize their campaign spending without additional setup or approval requirements.
2026-05-07
PRD-29213
**Sponsored Message Clicks Now Tracked in Reports**
Sponsored message click metrics are now included across campaign performance reports, giving you visibility into how audiences engage with sponsored content alongside your other campaign data.
**Why It Matters:** You can now evaluate sponsored message performance directly within your existing reporting workflows without switching tools or manually compiling data from separate sources.
2026-05-07
PRD-29348
**Open Audiences Directly by URL**
You can now access audiences in Metadata.io by opening a direct URL, making it easier to share and navigate to specific audiences without manual searching.
**Why It Matters:** Support requests and team collaboration become faster when you can send colleagues direct links to the exact audiences they need to review.