**Facebook Lead Gen Forms Now Support View-on-Facebook Button**
When creating a Facebook Lead Generation Form offer with a "View on Facebook" button type and attached IMG/PNG/PDF, the offer now correctly pushes to Meta without validation errors. The lead generation form is created on Meta.
**Why It Matters:** You can now complete end-to-end lead gen campaigns using the View-on-Facebook button option, ensuring your offers launch successfully on Meta without manual workarounds.
2026-04-16
PRD-29145
**City-Level Targeting for Facebook Native Audiences**
When setting up Facebook Native Targeting audiences, you can now target by city in addition to the country and state criteria already available. This allows for more granular geographic targeting, particularly useful for event-based campaigns or location-specific promotions.
**Why It Matters:** You can now run Facebook campaigns targeted to specific cities without having to work around platform limitations.
2026-04-16
PRD-28852
**Reddit Custom Audience Match Rate Improvement**
Metadata.io now uses mobile advertising IDs (MAIDs) alongside hashed emails as unique identifiers when syncing custom audiences to Reddit, increasing the likelihood that audience members are successfully matched in the platform.
**Why It Matters:** Higher match rates mean your Reddit ad campaigns reach more of your intended audience, improving campaign performance and return on ad spend.