**Reddit Campaign Objectives API Update**
Starting September 21, 2026, Reddit is introducing new campaign objective values across the Ads API to better align with marketing outcomes and industry standards. The List, Get, Update, and Create endpoints for Campaigns, Ad Groups, and Ads will support new objective enums alongside legacy values for backward compatibility. A new use_catalog field is also being added to Campaign endpoints. If your integration reads or reports on campaigns created in Reddit Ads Manager, you may encounter new objective values that require code updates—refer to the migration guide for mapping the new framework to legacy objectives.
**Why It Matters:** Understanding these changes ensures your campaign reporting and integrations continue to work correctly as Reddit rolls out its updated objective structure.
2026-08-27
PRD-31576
**UTM Fields for Keywords and Search Terms**
Metadata now supports populating UTM parameters with the keyword that triggered an ad and the search term a user entered, available on a per-channel basis. This allows you to capture more granular campaign performance data at the point of click on supported platforms.
**Why It Matters:** You can now track which specific keywords and user search queries drive conversions, giving you better insight into search campaign performance and user intent.
2026-08-27
PRD-32093
**Keywords Report: Period-Over-Period Comparison by Campaign**
The keywords report now displays two date ranges side-by-side within a single view, showing impressions, clicks, spend, and leads for each period. Results are broken down by campaign and can be filtered to Google only, eliminating the need to manually combine multiple exports to compare performance across timeframes.
**Why It Matters:** You can now quickly assess whether recent changes to your keyword strategy—like reducing your keyword list—are delivering the results you need, without manual data consolidation.