**Exclude Criteria Setup for Target Groups**
You can now configure exclude criteria when creating a target group, allowing you to refine your audience by specifying conditions that profiles must not meet. This gives you more control over who is included in your target group from the start.
**Why It Matters:** You can build more precise audience segments without manually removing unwanted profiles after creation.
2026-04-09
PRD-28668
**Opportunity metrics now visible in Keywords table**
The Keywords table now includes six new opportunity-related columns: Influenced Opps, Influenced Opps Amount, Cost Per Influenced Opp, Triggered Opps, Triggered Opps Amount, and Cost Per Triggered Opp. These columns are sortable, formatted consistently with your other financial metrics, and update dynamically based on any filters you apply. Clicking on Influenced Opps or Triggered Opps numbers takes you directly to the Opportunities table for deeper analysis. These metrics also appear in the Keywords summary view and are included when you export Keywords data to CSV.
**Why It Matters:** You can now evaluate keyword performance through the lens of pipeline opportunities without switching between tables, giving you a complete view of how keywords drive revenue outcomes.
2026-04-02
PRD-28798
**Brand Awareness optimization goals for LinkedIn campaigns**
LinkedIn Brand Awareness campaigns now support bidding optimization goal selection based on your ad type and bidding strategy. When you have multiple optimization options available, you'll see a dropdown to choose between them; when only one option applies, it's automatically selected. You can also modify the optimization goal for launched campaigns through the Experiments table.
**Why It Matters:** You can now fine-tune Brand Awareness campaign performance by selecting the bidding optimization goal that best matches your ad format and bidding approach.