**City-Level Targeting for Facebook Native Audiences**
When setting up Facebook Native Targeting audiences, you can now target by city in addition to the country and state criteria already available. This allows for more granular geographic targeting, particularly useful for event-based campaigns or location-specific promotions.
**Why It Matters:** You can now run Facebook campaigns targeted to specific cities without having to work around platform limitations.
2026-04-16
PRD-28232
**Click-Through Leads Now Display in Multivariate Reports**
Click-through lead data that was previously missing from Multivariate Reports now appears correctly, even when conversions are being tracked for an experiment. This resolves cases where conversion metrics showed activity but the associated lead records were not visible in the report.
**Why It Matters:** Your experiment performance reports now reflect the complete conversion picture, so you can accurately assess which variations are driving leads.
2026-04-16
PRD-29056
**Search Terms Export Now Standard for All Users**
The search terms export feature, previously available as an optional capability, is now enabled by default for all users without any configuration needed.
**Why It Matters:** Your team can immediately export search term data from reports without setup, reducing friction when you need to analyze or share search performance insights.