**Recommendations Panel Now Receives Complete Advisor Data**
The advisor payload now includes four previously missing fields required by the Recommendations panel: a stable identifier for persisted dismissal tracking, entity IDs linking recommendations to specific campaigns or ads, severity summaries for accurate account-level reporting, and parent campaign information for ad-level recommendations. This resolves a correctness issue where severity counts were silently inaccurate beyond 500 results, and enables the panel to support actionable workflows instead of read-only information.
**Why It Matters:** You can now dismiss recommendations persistently, navigate directly to the campaigns or ads mentioned in advice, and see accurate account health summaries regardless of result volume.
2026-08-27
PRD-30184
**Reddit Campaign Objectives API Update**
Starting September 21, 2026, Reddit is introducing new campaign objective values across the Ads API to better align with marketing outcomes and industry standards. The List, Get, Update, and Create endpoints for Campaigns, Ad Groups, and Ads will support new objective enums alongside legacy values for backward compatibility. A new use_catalog field is also being added to Campaign endpoints. If your integration reads or reports on campaigns created in Reddit Ads Manager, you may encounter new objective values that require code updates—refer to the migration guide for mapping the new framework to legacy objectives.
**Why It Matters:** Understanding these changes ensures your campaign reporting and integrations continue to work correctly as Reddit rolls out its updated objective structure.
2026-08-27
PRD-31576
**UTM Fields for Keywords and Search Terms**
Metadata now supports populating UTM parameters with the keyword that triggered an ad and the search term a user entered, available on a per-channel basis. This allows you to capture more granular campaign performance data at the point of click on supported platforms.
**Why It Matters:** You can now track which specific keywords and user search queries drive conversions, giving you better insight into search campaign performance and user intent.