Product updates, new features, and bug fixes.
You can now create and manage business name, business logo, and image extensions for your Google and Microsoft ad campaigns. These new extension types appear in the asset library, campaign editors, and extension tables with preview columns so you can see exactly how they'll display before launch.
You can now select Buyer Groups as a targeting criterion when building LinkedIn Target Groups. Buyer Groups can be combined with Retargeting audiences, Member Skills, or Member Interests, and you can select up to three buyer group categories. If you edit an existing Target Group that already has audiences or criteria selected, you'll see an alert when adding a Buyer Group to prevent incompatible combinations.
The Keywords table now includes six new columns tracking opportunity data: Influenced Opps, Influenced Opps Amount, Cost Per Opportunity Influenced, Triggered Opps, Triggered Opps Amount, and Cost Per Opportunity Triggered. These columns are sortable, formatted consistently with currency fields where applicable, and update dynamically based on any filters you apply. Clicking on Influenced Opps or Triggered Opps values takes you directly to the Opportunities table for deeper analysis. These metrics also appear in the Keywords summary and are included when exporting keyword data to CSV.
LinkedIn Brand Awareness campaigns now offer configurable bidding optimization goals that match your ad type and bidding strategy. When you have multiple options available—such as Reach or Impressions for auto bidding—you can select your preferred goal; when only one option applies, the field adjusts accordingly. You can also modify optimization goals for campaigns already in flight through the Experiments table.
You can now identify customers who have at least one video Google Ads campaign with recorded spend. This filtering capability helps you focus on accounts with active video advertising investments.
You can now configure exclusion criteria when creating target groups, allowing you to refine your audience by specifying who should be excluded from the group alongside inclusion parameters.
You can now segment your campaign performance data by the device types your audience used to engage with your content, including breakdowns for mobile, desktop, and tablet. This report appears alongside your other demographic reporting options.
You can now filter account funnel reports by budget group, allowing you to isolate and analyze funnel performance across specific budget allocations within your accounts.
You can now add negative keyword lists to campaigns you've already created through the Marketing Campaign Platform (MCP). This gives you the ability to refine campaign targeting after initial setup without starting over.
You can now work with CSV list accounts audiences in the platform. This expansion of audience support allows you to leverage list-based audience data from your CSV sources alongside existing audience types.
The LinkedIn Impact Report in Insights now includes filtering by Insights segments and DemandHub audiences. You can select one or more segments to view impact data specific to those audiences, helping you measure the effectiveness of your ABM efforts.
Account Journey now supports grouping multiple domains under a single parent account when they represent the same company. You can define which domains should be consolidated together, and Account Journey will display them as one unified account across the list view, company details, segment calculations, exports, and segment-based retrieval.
We've fixed an issue that prevented Marketo list imports from working with updated URLs. List imports now function correctly with the current URL format.
You can now ignore alert notifications for campaigns with failed or paused experiments in the Campaigns module. When you encounter spending-related alerts, simply dismiss them to reduce notification clutter and focus on the alerts that require immediate action.
You can now set automatic notifications to alert you 7 days and 3 days before a campaign ends. Find this option in the Campaigns module on the campaign settings page—just toggle on the reminder notifications you want and we'll send them to your email on schedule.
When an experiment is automatically paused due to performance issues or data quality concerns, you'll now receive an email and in-platform notification explaining exactly why it happened and what triggered the pause. You can find these notifications in your Campaigns module—check your email inbox and the notification center within the platform for the details.
You can now modify ad schedules directly on launched Search campaigns without pausing or recreating them. Find this option in the Campaigns module under your active Search campaign's settings—look for the "Ad Schedule" section where you can adjust when your ads appear throughout the day and week.