Product updates, new features, and bug fixes.
The Bid Agent has been updated to extract suggested bid recommendations from all of your LinkedIn campaigns, rather than a limited set. This gives you a more complete view of bidding guidance across your entire LinkedIn advertising portfolio.
When creating a Facebook Lead Generation Form offer with a "View on Facebook" button type and attached IMG/PNG/PDF, the offer now correctly pushes to Meta without validation errors. The lead generation form is created on Meta.
HubSpot is discontinuing their Contact Lists API (v1), and Metadata.io has updated its integration to work with current API standards.
When setting up Facebook Native Targeting audiences, you can now target by city in addition to the country and state criteria already available. This allows for more granular geographic targeting, particularly useful for event-based campaigns or location-specific promotions.
Facebook retargeting campaigns are now marked as ready status during launch, allowing you to activate them immediately without additional setup steps.
Metadata.io now uses mobile advertising IDs (MAIDs) alongside hashed emails as unique identifiers when syncing custom audiences to Reddit, increasing the likelihood that audience members are successfully matched in the platform.
The search terms export feature, previously available as an optional capability, is now enabled by default for all users without any configuration needed.
You can now create Reddit ads directly through MCP-Server, expanding your ad campaign management capabilities to include Reddit as a supported platform.
You can now configure exclude criteria when creating a target group, allowing you to refine your audience by specifying conditions that profiles must not meet. This gives you more control over who is included in your target group from the start.
LinkedIn Brand Awareness campaigns now support bidding optimization goal selection based on your ad type and bidding strategy. When you have multiple optimization options available, you'll see a dropdown to choose between them; when only one option applies, it's automatically selected. You can also modify the optimization goal for launched campaigns through the Experiments table.
The Keywords table now includes six new opportunity-related columns: Influenced Opps, Influenced Opps Amount, Cost Per Influenced Opp, Triggered Opps, Triggered Opps Amount, and Cost Per Triggered Opp. These columns are sortable, formatted consistently with your other financial metrics, and update dynamically based on any filters you apply. Clicking on Influenced Opps or Triggered Opps numbers takes you directly to the Opportunities table for deeper analysis. These metrics also appear in the Keywords summary view and are included when you export Keywords data to CSV.
You can now create and manage business name, business logo, and image extensions for Google Ads and Microsoft Ads directly within the asset library. When building or launching campaigns, you'll see these new extension types available in the "Add New Extension" menu, with filtering and preview capabilities to review names, logos, and images before activation.
You can now use Buyer Groups as a targeting criterion when creating LinkedIn Target Groups. Buyer Groups can be combined with Retargeting audiences, Member Skills, or Member Interests using OR logic, and you can select up to 3 buyer group categories. When editing an existing target group, you'll receive an alert if you attempt to AND a Buyer Group with criteria that don't support this combination.
You can now filter account funnel reports by budget group, allowing you to segment your funnel analysis by specific budget allocations and track performance across different spending categories.
You can now segment your marketing reports by the device types your audience uses to interact with your content, including mobile, desktop, tablet, and other device categories. This dimension is available alongside your existing reporting filters and breakdowns.
You can now assign negative keyword lists to campaigns that are already set up in your account. This gives you the ability to refine campaign targeting after creation without starting over.
You can now import audiences for list accounts directly from a CSV file. This allows you to bulk-upload audience data without manual entry, reducing the time needed to configure multiple accounts at once.
The LinkedIn Impact Report in Insights now includes filtering by Insights segments and DemandHub audiences. You can select one or more segments to view impact data specific to those audiences, with the report updating automatically to reflect your filter choices.
Account Journey now supports grouping multiple domains together when they belong to the same parent company. You can define which domains should roll up into a single account, so related business activity displays as one consolidated record instead of appearing fragmented across separate domain entries in your account list, details view, segments, and exports.
Marketo list imports using the new URL format were not functioning correctly. This has been fixed, and imports now complete successfully with the updated URL.
You can now ignore alert notifications for campaigns with failed or paused experiments in the Campaigns module. When you encounter spending-related alerts, simply dismiss them to reduce notification clutter and focus on the alerts that require immediate action.
You can now set automatic notifications to alert you 7 days and 3 days before a campaign ends. Find this option in the Campaigns module on the campaign settings page—just toggle on the reminder notifications you want and we'll send them to your email on schedule.
When an experiment is automatically paused due to performance issues or data quality concerns, you'll now receive an email and in-platform notification explaining exactly why it happened and what triggered the pause. You can find these notifications in your Campaigns module—check your email inbox and the notification center within the platform for the details.
You can now modify ad schedules directly on launched Search campaigns without pausing or recreating them. Find this option in the Campaigns module under your active Search campaign's settings—look for the "Ad Schedule" section where you can adjust when your ads appear throughout the day and week.