Product updates, new features, and bug fixes.
You can now export an audit log of changes made to daily budgets and bids. This export captures the history of modifications, allowing you to review what changed and when.
You can now combine data from multiple CSV files into a single dataset. This allows you to consolidate related information from separate sources without manual data preparation, reducing the time needed to unify your marketing data before analysis.
When you connect a HubSpot account, the Account Settings tab in the integration dialog now displays the email address of the user who initiated the connection and identifies the HubSpot portal being linked. This information is captured automatically at connection time.
We've upgraded the core frontend dependencies to current major versions, including React 19, Material-UI v9, MUI X v9, and Vite 7. This update ensures the platform runs on supported library releases and enables access to new features in Material-UI and MUI X components.
When you adjust a fixed budget group's dates to extend into the next month, you'll now see a warning recommending Monthly reset for rolling budgets, though you can proceed if needed. Additionally, if you attempt to lower a budget below what's already been spent in the current period, the system will prevent this action and explain that you'll need to wait until the next cycle to refresh your available budget.
LinkedIn bid suggestions are now displayed by default in your experiment table, removing the previous feature flag requirement.
When an experiment shows an "Active Cannot Spend" status, a help icon now appears next to it. Hovering over the icon displays an explanation of what this status means, and clicking the icon opens a troubleshooting article with steps to resolve it.
You can now select which LinkedIn Conversion Actions to use for individual campaigns at launch, rather than relying on automatic assignment. The platform retrieves your account's available conversion actions and respects your per-campaign choice when the campaign goes live.
You can now create and manage follower ads for LinkedIn company pages directly within Metadata.io. This lets you build campaigns designed to grow your company page audience alongside your other LinkedIn advertising efforts.
Google Ads advertisers can now build and manage targeting groups directly within Metadata, just like LinkedIn and Facebook advertisers. You can define audience segments using age ranges, interests, and in-market audiences, then apply those groups to your Google Ads campaigns.
You can now discover Reddit communities relevant to your marketing campaigns directly within the platform. This addition helps you identify and evaluate potential communities where your audience actively engages.
The Salesforce integration dialog now displays an Account Settings tab showing who connected your account (their email and name) and your Salesforce instance URL and environment. This information was already stored in your connection records — it's now exposed for visibility and audit purposes without requiring any action on your part.
Your CRM integrations are now monitored automatically each day. If an integration fails to authenticate, you'll receive a single consolidated email notification listing all affected integrations for that day. After 14 days without resolution, the integration is automatically disabled.
Creative External ID Now Refreshes on Ad Swap
When you swap an ad in the campaign wizard, the creative's external ID now updates to match the newly selected ad from your library. Previously, creatives that had been duplicated before a recent fix would retain a stale "placeholder" value even after selecting a different ad, causing launch failures.
Why It Matters: You no longer need to remove and re-add ads to fix placeholder external IDs — swapping to a different ad in the wizard now corrects the issue automatically.
Meta Video Ads Now Launch Correctly With Complete Creative Data
Previously, when launching Video ads to Meta through Instagram placements, the platform could send incomplete creative information (missing video ID or image hash) to Meta, causing the ad to fail silently without visible error messaging. This has been corrected—Video ad creatives now retain all required data fields during launch, ensuring ads are created successfully on Meta.
Why It Matters: Your Video ad campaigns to Instagram will now launch reliably without unexplained failures, so you can trust experiments reach your intended audience.
LinkedIn Video Ads Now Require MP4 Format
When creating a LinkedIn Video Ad, the platform now correctly restricts video uploads to MP4 files only. Previously, .mov (QuickTime) files appeared as supported options in upload helpers and could be selected from your video library, but LinkedIn no longer accepts these files and they cannot be served. This update removes .mov from the supported formats and prevents selection of existing .mov files for LinkedIn video campaigns.
Why It Matters: You'll no longer accidentally upload incompatible video formats that would fail to serve on LinkedIn, saving time on troubleshooting and campaign delays.
Landing Page Offer URL Changes Now Sync Correctly
When you update a landing page offer URL in a Google Ads native campaign, the destination URL now properly syncs across Metadata and your channel. Previously, URL changes saved in Metadata were not reflected in the native channel, creating a mismatch between the two systems.
Why It Matters: Your landing page URLs stay consistent across all platforms, ensuring campaigns direct traffic to the correct destinations without manual reconciliation.
Experiments endpoint performance significantly improved
The GET /experiments endpoint now executes substantially faster by optimizing how it retrieves audience and targeting group data. The underlying query now uses direct index lookups instead of full table scans, reducing query time by up to 22 seconds on large accounts.
Why It Matters: Marketers working with experiments on accounts with extensive audience configurations will see faster dashboard load times and quicker report generation.
Sender Dropdown Performance Improved
The Sender dropdown when creating Conversation or Message ads now loads significantly faster, especially for accounts with many approved senders. Response times have been optimized by reducing redundant calls and improving how sender data is fetched.
Why It Matters: Teams managing multiple LinkedIn sender accounts can now work faster without waiting several seconds for the dropdown to populate.
Popup notifications can now be closed all together using a new "Dismiss All" button, rather than closing them one by one in sequence.
You can now access audiences in Metadata.io by opening a direct URL, making it easier to share and navigate to specific audiences without manual searching.
Budget Booster is now enabled for all users on the Metadata.io platform. Previously available to a limited set of accounts, this feature is rolling out across the entire user base.
The created_date field in your creative asset library is now sortable, allowing you to quickly organize and find assets based on when they were added to your library.
You can now rename your audiences to better reflect their purpose or update their names as your campaigns evolve. This gives you more control over your audience organization and makes it easier to manage multiple segments.
Metadata.io now supports Salesforce sandbox accounts for daily and hourly data extraction. Accounts configured to use Salesforce sandbox environments will automatically use the correct sandbox URL instead of the production endpoint.
Sponsored message click metrics are now included across campaign performance reports, giving you visibility into how audiences engage with sponsored content alongside your other campaign data.
The Bid Agent has been updated to extract suggested bid recommendations from all of your LinkedIn campaigns, rather than a limited set. This gives you a more complete view of bidding guidance across your entire LinkedIn advertising portfolio.
When creating a Facebook Lead Generation Form offer with a "View on Facebook" button type and attached IMG/PNG/PDF, the offer now correctly pushes to Meta without validation errors. The lead generation form is created on Meta.
HubSpot is discontinuing their Contact Lists API (v1), and Metadata.io has updated its integration to work with current API standards.
When setting up Facebook Native Targeting audiences, you can now target by city in addition to the country and state criteria already available. This allows for more granular geographic targeting, particularly useful for event-based campaigns or location-specific promotions.
Facebook retargeting campaigns are now marked as ready status during launch, allowing you to activate them immediately without additional setup steps.
Metadata.io now uses mobile advertising IDs (MAIDs) alongside hashed emails as unique identifiers when syncing custom audiences to Reddit, increasing the likelihood that audience members are successfully matched in the platform.
The search terms export feature, previously available as an optional capability, is now enabled by default for all users without any configuration needed.
You can now create Reddit ads directly through MCP-Server, expanding your ad campaign management capabilities to include Reddit as a supported platform.
You can now configure exclude criteria when creating a target group, allowing you to refine your audience by specifying conditions that profiles must not meet. This gives you more control over who is included in your target group from the start.
LinkedIn Brand Awareness campaigns now support bidding optimization goal selection based on your ad type and bidding strategy. When you have multiple optimization options available, you'll see a dropdown to choose between them; when only one option applies, it's automatically selected. You can also modify the optimization goal for launched campaigns through the Experiments table.
The Keywords table now includes six new opportunity-related columns: Influenced Opps, Influenced Opps Amount, Cost Per Influenced Opp, Triggered Opps, Triggered Opps Amount, and Cost Per Triggered Opp. These columns are sortable, formatted consistently with your other financial metrics, and update dynamically based on any filters you apply. Clicking on Influenced Opps or Triggered Opps numbers takes you directly to the Opportunities table for deeper analysis. These metrics also appear in the Keywords summary view and are included when you export Keywords data to CSV.
You can now create and manage business name, business logo, and image extensions for Google Ads and Microsoft Ads directly within the asset library. When building or launching campaigns, you'll see these new extension types available in the "Add New Extension" menu, with filtering and preview capabilities to review names, logos, and images before activation.
You can now use Buyer Groups as a targeting criterion when creating LinkedIn Target Groups. Buyer Groups can be combined with Retargeting audiences, Member Skills, or Member Interests using OR logic, and you can select up to 3 buyer group categories. When editing an existing target group, you'll receive an alert if you attempt to AND a Buyer Group with criteria that don't support this combination.
You can now filter account funnel reports by budget group, allowing you to segment your funnel analysis by specific budget allocations and track performance across different spending categories.
You can now segment your marketing reports by the device types your audience uses to interact with your content, including mobile, desktop, tablet, and other device categories. This dimension is available alongside your existing reporting filters and breakdowns.
You can now assign negative keyword lists to campaigns that are already set up in your account. This gives you the ability to refine campaign targeting after creation without starting over.
You can now import audiences for list accounts directly from a CSV file. This allows you to bulk-upload audience data without manual entry, reducing the time needed to configure multiple accounts at once.
The LinkedIn Impact Report in Insights now includes filtering by Insights segments and DemandHub audiences. You can select one or more segments to view impact data specific to those audiences, with the report updating automatically to reflect your filter choices.
Account Journey now supports grouping multiple domains together when they belong to the same parent company. You can define which domains should roll up into a single account, so related business activity displays as one consolidated record instead of appearing fragmented across separate domain entries in your account list, details view, segments, and exports.
Marketo list imports using the new URL format were not functioning correctly. This has been fixed, and imports now complete successfully with the updated URL.
You can now ignore alert notifications for campaigns with failed or paused experiments in the Campaigns module. When you encounter spending-related alerts, simply dismiss them to reduce notification clutter and focus on the alerts that require immediate action.
You can now set automatic notifications to alert you 7 days and 3 days before a campaign ends. Find this option in the Campaigns module on the campaign settings page—just toggle on the reminder notifications you want and we'll send them to your email on schedule.
When an experiment is automatically paused due to performance issues or data quality concerns, you'll now receive an email and in-platform notification explaining exactly why it happened and what triggered the pause. You can find these notifications in your Campaigns module—check your email inbox and the notification center within the platform for the details.
You can now modify ad schedules directly on launched Search campaigns without pausing or recreating them. Find this option in the Campaigns module under your active Search campaign's settings—look for the "Ad Schedule" section where you can adjust when your ads appear throughout the day and week.