Intent Topics (Bombora)
Intent Topics (Bombora) is a way to build audiences targeting specific topics that your audience is researching. For more information about Bombora Intent data please see here
Please note that Bombora is not included by default, please reach out to your CSM if you would like to enable this feature
- Surge score is 60 and higher for Bombora Intent Audience.
Prerequisites
To get the Bombora access it is needed to purchase Bombora App with 6/12 topics for a particular duration.
After that Metadata should provide access and Bombora snippet will appear in Integrations page
How to select topics in Bombora
1 Navigate to the Integration page
Go to the Integrations page and click Settings in the Bombora box.
2 Configure Topics
To add topics you need to start typing its name inside the input field. After, available elements will be shown in the dropdown. Select the Topic that you are searching for from the dropdown and press Enter.
Selected Topics are prefilled after closing the dropdown
3 Submit selected topics
Submit selected topics.
Important: You will not be able to delete selected topics after submission. Only expiration will allow to change them afterward. Please select the topics carefully.
4 Create Intent Topics Custom Audience
Now you can create Intent Topics Custom Audience with configured topics.
- Navigate to Custom Audience
- Create Custom Audience → select Intent Topics
- Open Intent Topic dropdown
You will see the list of configured topics previously
- Surge score is 60 and higher for Bombora Intent Audience.