Build audiences

Build custom audiences of companies, and the people in them, in chat or on Assets > Audiences. Audiences you build in MetadataONE don't use credits.

What a custom audience can include

• Companies: industry, size, revenue, technologies they use, location, or named companies.
• Contacts (optional): title, seniority, job function and location.

Retargeting, website-visitor, intent and lookalike audiences come from your ad channels. Pick them in the Campaign Builder.

Build one in chat

Ask Mei:

• "Build an audience of marketing directors at US software companies with 200 to 1,000 employees."
• "How many companies use Salesforce and Marketo in Germany?"
• "Make an audience from these companies: acme.com, globex.com."

Mei checks the size first and tells you how many companies and contacts match. She then saves the audience as a draft. Names can be up to 20 characters. A draft isn't sent to any channel until you publish it. Drafts expire: the Audiences list shows when, and an expired draft can't be published.

When you approve a campaign plan that includes a custom audience, Mei publishes it for you. It goes to every planned channel that has a connected ad account, and is attached to the campaign draft. Google Ads targets with keywords and locations instead.

Build one on the Assets page

1. Go to Assets and click Create with AI > Audience. You can also start from Upload > Audience.
2. Name the audience. Under Build this audience from, choose Filters, Upload a file or From your CRM or MA.
3. Set the filters and watch the estimate.
4. Click Save as draft.

Publish to your channels

1. Open the audience and click Publish to channels.
2. Tick the ad accounts to send it to. If a channel isn't connected, click Connect for it.
3. Click Publish.

Each channel shows how many records it can take and its minimum:

Below the minimum, tick Publish anyway to continue; matching may be unreliable. Each channel then shows its status, such as Publishing, Matching, Ready, Below minimum, Needs reconnect or Failed. To send a published audience to more accounts, click Add a channel.

Manage an audience

• Edit: change the filters. Mei can't change a saved audience on her own, but on the Edit page she can fill in the filters for you to save.
• Refresh now: rebuild it now instead of waiting for the monthly data release.
• Archive: it stops refreshing. You can't unarchive it.
• Delete (or Discard draft): this can't be undone. Lists it published to channels stop syncing.