All about: Metadata Campaign naming conventions
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Metadata provides two different campaign structures and each has their own naming convention with how the experiment is generated (campaign natively in the channel).
Percision Optimization (1x1x1)
Campaigns vs Experiments
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An individual campaign on LinkedIn/Facebook/Google Ads is equivalent to an individual experiment in Metadata
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Campaigns are auto-deployed and auto-named based on variables selected in Metadata to build each permutation
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In Metadata, there is a campaign view that consists of all experiments belonging to the campaign
Campaign naming convention in Metadata:
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Experiment Name (in Metadata) = MD_LI_Audience_LG/LP_OfferName_AdName_unique ID |
| Campaign Name (Natively in LinkedIn) = MD_LI_Audience_LG/LP_OfferName_AdName_unique ID |
| Fixed values of experiment name | Editable values of experiment/campaign name |
| Time | Ad Name - Max 50 characters |
| MD_(LI/FB/GA/RD) | Audience - Max 50 characters |
| LG/LP | Offer - Max 50 characters |
| Campaign Name (Metadata Platform) - 150 Characters |
| Final Campaign Name in the native channel AKA Experiment Name in Metadata: |
| MD_FB_Commercial-Competitors-Intent-Demo_LG_Demo_LG_Formv1_FB_IDR_FB_ad3tx2_8f877c4ea2fcc6305c54b1df5d72e0ea |
LINKEDIN & FACEBOOK
*Note: For LinkedIn Document Ads for Brand Awareness the offer is not required and will not display the offer name in the Experiment name.
GOOGLE ADS:
Organizing Campaigns:
Channel First Structure (NxNxN)
Campaign naming convention in Metadata:
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Experiment Name (in Metadata) = MD_LINKEDIN_Native_MD-CAMPAIGN-NAME_LG_UniqueID |
| Campaign Name (Natively in LinkedIn) = MD_LINKEDIN_Native_MD-CAMPAIGN-NAME_LG_UniqueID |
| Fixed values of experiment name | Editable values of experiment/campaign name |
| Time | Campaign Name (Metadata Platform) - 150 Characters |
| MD_(LI/FB/GA/RD) | |
| LG/LP | |
| Native |
| Final Campaign Name in the native channel AKA Experiment Name in Metadata: |
| MD_LINKEDIN_Native_MD_LG_20251809222935_20250918_a20fe836 |