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Campaigns

Build, launch, and optimize your campaigns for the best performance.

Budget Groups7

How to: Create Budget Groups All about: Budget Optimization All about: Budget Control All about: Pacing How to: Calculate experiments per Budget Group Best practices: Customize Budget Group Views Budgets & Bidding: let the optimizer do the work

Experiments5

All about: Experiment Table All about: Experiment Views Best practices: Customize Basic View All about: Metadata Campaign naming conventions All about: Campaign structure on native ad channels

FAQ19

Can I exclude target groups? Get Started: Add Beneficiary for Meta/InstagramAlso in MetadataONE Get Started: Edit Live Campaigns - What is possible and what is not currently Get Started: Metadata Campaign Structure Options Get Started: Top Reasons Why You Might Not Be Able to Launch a Campaign in Metadata How can I target GEOs at the experiment level? How can I target specific GEOs for my campaigns? How does Google Ads work in Metadata? Once a campaign ends can I reactivate it? What are some limitations I might encounter when setting up Google Ad campaigns? What can I edit natively without breaking the connection to Metadata? What do the different Google Statuses mean? How many creative and text variations should I start with?Also in MetadataONE What do campaign and experiment statuses mean? How can I configure my campaign to push converted leads to static lists in my marketing automation tool? Can I choose the Native Objective for Brand Awareness campaigns on LinkedIn? Why do my ads show cut off/missing CTA when seeing them on my LinkedIn company page?Also in MetadataONE Once I launch a Campaign can I enable another channel? What can I do when the projected spend is greater than my budget?

Google Ads5

Best practices: Google Search How to: Launch Google Ad Campaigns All about: Google Ads Campaign Structure All about: Keyword Groups vs Single Keywords All about: Keyword Groups

Overview2

How to: Launch Any Campaign Best practices: Customize Campaigns View

Settings1

How to: Configure Auto-Pause Settings

Troubleshooting1

Troubleshooting: "Active Cannot Spend"