FAQ
Is there a minimum monthly spend to create a targeting audience?
No. There is no minimum spend tied to creating or saving an audience — you can build and save audiences with no budget at all. Spend only enters when you attach an audience to a campaign and launch.
Can I run audiences for less than $200/month?
Yes, from a platform standpoint. The platform enforces per-channel daily budget minimums on campaigns, not on audiences:
Facebook / Instagram — $1/day (Instagram uses the Meta floor — no separate minimum)
LinkedIn — $10/day
Google Ads — $10/day
Programmatic / Display — $20/day
What's the cheapest way to test an audience?
Attach it to a single low-budget channel campaign — LinkedIn/Google can launch at $10/day, Facebook at $1/day.
Tips
Building and saving audiences is free — you only pay when you attach one to a launched campaign.
Per-channel daily budget floors: Facebook/Instagram $1/day, LinkedIn $10/day, Google $10/day, Display $20/day.