CTV Ad Specifications and Restrictions:

Last updated 2026-03-23 22:30:26

Prerequisites:

Enabled for Brand Awareness Campaign Objective only

CTV Campaigns support only Auto Bidding

Targeting is limited to the United States (US) and Canada.

English must be set as Target Language

Available for LinkedIn only

Note:
Uploading a video that meets the recommended requirements doesn’t guarantee delivery to all publishers.

Specifications	Values
Dimensions	General: 1920 x 1080 pixels, 1280 x 720 pixels Recommended: 1920 x 1080 pixels
Aspect ratio	16:9
Bit rate	General: 1.2 Mbps or higher Recommended: 15 - 40 Mbps
Audio	2- channel, -23 integrated LUFS PCM (16 or 24 bit only, preferred) or AAC codec 192 Kbps minimum 48 kHz sample rat
Format	MP4
Video duration	Min/Max: 6 seconds - 60 seconds Recommended: 6, 15, 30, 45, or 60 seconds
Audio duration	Must match video
Max file size	500 MB
Frame rate (must be constant)	23.98, 24, 25, or 29.97, 30 fps based on native rate
Codec ID	H.264
Chroma subsampling	General: 4:2:0 Recommended: 4:2:2