Get Started: Edit Live Campaigns - What is possible and what is not currently

The following is a list of functionality in the Metadata platform that can be edited once a Campaign is launched.

LinkedIn

Target Group

All fields are editable after launch:

  • Add Uploaded audience
  • Location
  • Age
  • Company Growth Rate
  • Company Name
  • Company Revenue
  • Employees
  • Industry
  • Job Function
  • Job Title
  • Member Groups
  • Member Interests
  • Member Skills
  • Member Traits
  • Seniority
  • Years of Experience
  • Company Followers

Image Ads

Editable after launch:

  • Text
  • Call to Action (if not been in use in a Lead Gen Form campaign)

NOT editable after launch (API limitation):

  • Headline
  • Description
  • Display URL
  • Image

Video Ads

Editable after launch:

  • Text
  • Call to Action (if not used in a Lead Gen Form campaign)

NOT editable after launch (API limitation):

  • Headline
  • Display URL
  • Video file

Carousel Ads

Editable after launch:

  • Text about your offer
  • Call To Action (if not used in a Lead Gen Form campaign)

NOT editable after launch (API limitation):

  • Display URL
  • Headline (1,2...)
  • Card Headline
  • Card Destination URL
  • Card Image File

Document Ads

All fields are editable after launch:

  • Headline
  • Intro text
  • Document
  • Max Preview Pages

Conversation Ads

All fields are editable after launch:

  • Flow
  • Text Template
  • Sender
  • Subject
  • Ad Banner
  • Message 1 Text
  • CTA button
  • Button Text
  • Action
  • Destination

Spotlight Ads

Editable after launch:

  • Headline
  • Company Name
  • Company Logo
  • CTA

NOT editable after launch:

  • Ad Background Image
  • Use Profile Image checkbox
  • Ad Description

Conversation Targeting (CTV) Ads

Editable after launch:

  • Introductory Text
  • Call To Action (if not used in a Lead Gen Form campaign)

NOT editable after launch:

  • Headline
  • Video

Lead Gen Forms

Editable after launch:

  • Offer Header
  • Offer Details
  • Form Fields
  • Custom Form Fields
  • Thank you message
  • Link to thank you page
  • Dynamic UTMs
  • Thank you page CTA
  • Privacy Policy text
  • Privacy Policy URL

NOT editable after launch:

  • Language (not allowed in API and not allowed in native UI)

Facebook

Image Ads

All fields are editable after launch:

  • Text
  • Headline
  • News Feed Link Description
  • Display Link
  • Call to Action
  • Image

Video Ads

All fields are editable after launch:

  • Text
  • Headline
  • Description
  • Display Link
  • Ad Video File

Carousel Ads

NO fields are editable after launch:

  • Text
  • Card - Headline
  • Card - Description
  • Card - Creative Assets
  • Card - Destination URL
  • Card - UTMs

Target Group

Editable after launch:

  • Age Range
  • Interest
  • Industry

NOT editable after launch:

  • Add Uploaded audience

Lead Gen Forms

NO fields are editable after launch:

  • All Form Elements

Instagram

Image Ads

All fields are editable after launch:

  • Primary Text
  • Headline
  • Description
  • Call to Action
  • Image

Video Ads

All fields are editable after launch:

  • Primary Text
  • Headline
  • Description
  • Call-to-Action
  • Image

Google

Text Ads

All fields are editable after launch:

  • Headline 1
  • Headline 2
  • Headline 3
  • Description 1
  • Description 2

Reddit

Image Ads

All fields are editable after launch:

  • Headline
  • Display URL
  • Call to Action
  • Image
  • Thumbnail

Additional Functionality

Adding/Removing Ads and Ad Sets

Google:

  • Add/Remove New Ads to Ad Sets: Yes
  • Add/remove Ad Groups: Only available for Native Structure

LinkedIn:

  • Add/Remove New Ads to Ad Sets: Yes
  • Add/remove Ad Groups: Not available

Facebook/Instagram:

  • Add/Remove New Ads to Ad Sets: Yes
  • Add/remove Ad Groups: Only available for Native Structure

Reddit:

  • Add/Remove New Ads to Ad Sets: Yes
  • Add/remove Ad Groups: Only available for Native Structure