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How is data bucketed in the Cohort Analysis?

Last updated 2026-03-23 22:30:22

Cohort Analysis data is bucketed based on Lead Creation Date.

For example:

  • Lead created in March
  • MQL date is April
  • Triggered opportunity created in May

Since the lead was created in March, the Cohort Analysis report would show 1 lead, 1 MQL and 1 triggered opportunity in the March column.