How to: Add Positive Keywords

Read Best practices: Google Ads campaigns for practical tips on maximizing your success with Google Ads campaigns launched through Metadata.

Add keywords relevant to searches being performed by your target personas.

Tip: Use the Search Terms report to find promising keywords or phrases based on past results.

1. Click Library on the left navigation
2. Click Google Assets in the top navigation
3. Click Positive Keywords
   
   
   
   
4. Click Add New Keywords
   
   
   
   
5. Enter your landing page URL or Products click Get to generate keyword suggestions
   

   Note: Use with caution because suggested keywords will overwrite any keywords you've entered manually. Remove any suggested keywords that are not relevant to your target ICP.

   
   
   
6. Enter positive keywords using line breaks in the Enter Keywords field
   

   Note: Read FAQ - Keywords - Google Paid Search for more information about entering positive keywords.
   

7. Click Add