How to: Create Negative Keyword Lists

Read Best practices: Google Ads campaigns for practical tips on maximizing your success with Google Ads campaigns launched through Metadata.

Get the most relevant searches using up-to-date negative keyword lists.

1. Click Library on the left navigation
2. Click Google Assets in the top navigation
3. Click Negative Keywords
   
   
   
   
4. Click Add New List
5. Enter a Name
   

   Tip: Be clear in how you name your negative keyword list. For example: ListOfCompetitors.

6. Enter URL or Products and click Get to generate keyword suggestions
   

   Note: Use with caution because suggested keywords will overwrite any keywords you've entered manually.

7. Enter negative keywords in the Enter Keywords field
   

   Tip: Add keywords that are likely to waste budget such as "free", "careers" and other keywords that people without buying intent would use to search for your organization.

8. Click Save