Metadata MCP - Supported Tools
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The Metadata MCP server gives Claude more than 150 tools for working in your Metadata account. We add tools as Metadata adds features, so for the current list in your account, ask Claude "Which Metadata tools do I have available?"
The tools you see depend on your Metadata role and on your account's MCP settings. See Metadata MCP - How to Connect.
Tools by area
| Area | What Claude can do | Example tools |
|---|---|---|
| Campaigns | Build campaigns in Metadata or channel-native structure, check launch readiness, launch, pause or restart, duplicate, archive. Add or remove audiences, ads, offers, keywords and channels. Set UTMs, locations and channel settings. | create_campaign, create_native_structure_campaign, check_campaign_launch_readiness, launch_campaign, manage_campaign, add_and_edit_campaign_elements, set_campaign_utms |
| Budget groups and experiments | Create and review budget groups, find experiments, pause or restart them, change daily budgets and end dates. | create_budget_group, list_budget_groups, search_experiments, manage_experiment, update_experiments_daily_budgets |
| Audiences | Build firmographic, technographic, Bombora intent, G2 intent and retargeting audiences, LinkedIn and Facebook native audiences, and audiences from CSV uploads, Salesforce or marketing automation lists. Look up, archive and restore audiences. | create_firmographic_audience, create_bombora_audience, create_g2_intent_dynamic_audience, create_retargeting_audience, upload_account_list_csv_audience, list_audiences |
| Target groups | Search targeting criteria, estimate size, create and update target groups, including Reddit target groups. | search_target_group_criteria, estimate_target_group, create_target_group, create_reddit_target_group |
| Ads and creatives | Create or update image, video, carousel, document, conversation, message, CTV, Google Ads and Microsoft Ads ads. Upload images, videos and documents, and search the library. | create_update_image_ad, create_update_video_ad, create_update_google_ads_ad, upload_image_creative, search_library_creatives_by_name |
| AI creative and brand kit | Build and update your brand kit, generate and edit branded images and flexible creatives, and keep brand characters consistent. | generate_brand_kit, update_brand_kit, generate_brand_creative, generate_flexible_brand_creative, register_brand_character |
| Offers | Create or update lead gen forms and landing page offers. | create_update_offer, get_offer |
| Search campaigns | Manage keywords, negative keyword lists, search terms and Google and Microsoft ad extensions. | create_keywords, create_negative_keywords_list, list_search_terms, create_google_sitelink_extension |
| Performance and reporting | Pull performance for ads, audiences, creatives, offers and keywords, funnel and account-level stats, country and website engagement, and benchmarks. | performance_metrics, experiment_performance_stats, account_funnel_reports, deep_funnel_stats, website_engagement_stats |
| Account insights and segments | Summaries and opportunities for target accounts, insights reports, segments and ABM account lists. | get_account_summary_insights, get_insights_report, create_segment, get_abm_account_lists |
| Integrations | Check channel and CRM connections, connect channels and CRMs, disconnect channels, and set your marketing automation list. | get_integrations_status, connect_channel, connect_crm, set_default_ma_list |
| Account and credits | See account details and the accounts you can access, and check your credit balance and transactions. | get_account_details, list_user_accounts, get_credit_balance, get_credit_transactions |
Personal-data tools
Some tools return personal data, such as converted leads, account timelines, LinkedIn senders, account activity and audience contact downloads. They stay hidden from Claude until an account admin turns on Allow MCP clients to use personal-data tools in Settings > Access Token. They're read tools, so they also need read tools on.
Read and write tools
- Read tools look up your account's data and change nothing.
- Write tools create, change, launch or archive things. Launching a campaign starts real spend on your ad channels.
An account admin can turn either group off for MCP clients in Settings > Access Token. Before Claude returns a link that connects a channel or CRM or downloads contacts, it has to tell you what the link gives access to.
Authentication
Claude connects by signing in with your Metadata login, including SSO. Other MCP clients can use the access token from Settings > Access Token. Either way, the tools act as your Metadata user and follow your role.
Best practices
- Use read tools to check data before running write tools.
- Estimate audience sizes before creating target groups or audiences.
- Search for existing campaigns, ads and audiences before creating new ones.
- Review budgets and run the launch-readiness check before launching a campaign.