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How to: Create Carousel Ads

Last updated 2026-03-23 22:30:15

Create carousel ads to build an interactive experience for prospects:

  1. Log in to the Metadata platform
  2. Click Library on the left navigation
  3. Click Ads in the upper navigation
  4. Select Add New Ad
  5. Select the ad channel

    Note: Carousel ads are supported for LinkedIn and Facebook. Ads are specific to the ad channel, so if you want to use the same ad for another channel you have to duplicate it.

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  6. Click Carousel

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  7. Enter the Name for your ad

    Note: Consider using a naming convention for ads:

    Objective_Message_TextVariation_CreativeVariation. Example of this in practice: Demo_Giftcard_T1C1.
  8. Enter Text about your offer, Call To Action and Display URL

    create_carousel_ad_1.png
  9. Structure your carousel by adding and removing cards

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  10. Enter headline
  11. Upload image from your library

    Read FAQ: Specifications for Creatives for supported specifications.


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  12. Repeat steps 10-11 for remaining cards
  13. Click Save Draft or Complete to save your changes

    Note: Unlike draft ads, completed ads can be used in campaigns but cannot be edited.

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Way to go! You can now use this carousel ad in your next campaign.