How to: Create Document Ads

Specifications:

  • Supported file types: PDF
  • Size limit: 100MB
  • Page limit: 300 pages
  • Supported layouts:
    • Letter: 8.5 by 11 inches 
    • Tabloid: 11 by 17 inches 
    • Legal: 8.5 by 14 inches 
    • Statement: 5.5 by 8.5 inches 
    • Executive: 7.25 by 10.5 inches 
    • Folio: 8.5 by 13 inches 
    • A3: 11.69 by 16.54 inches 
    • A4: 8.27 by 11.69 inches 
    • B4: 9.84 by 13.90 inches 
    • B5: 6.93 by 9.84 inches 

Give target personas easy access to your content using Document Ads on LinkedIn.

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Go to Library > Ads.

Click Add New Ad > LinkedIn.

Click Document.

Enter your ad nameheadlineintro text, upload your document and select the number preview pages.

Best practice: Use a naming convention that follows a format similar to Objective_Message_TextVariation_CreativeVariation (eg, Demo_Giftcard_T1C1).

Click Create Ad.

Add the document ad to your campaign.

Note:

  • Supported channels: LinkedIn
  • Supported offer types: Lead gen form
  • Supported campaign types: Lead generation