Help Center / Library / Ads

How to: Create image and video ads

Last updated 2026-03-23 22:30:15

Create image and video ads that keep your prospects interested:

  1. Log in to the Metadata platform
  2. Click Library on the left navigation
  3. Click Ads in the upper navigation
  4. Select Add New Ad
  5. Select the ad channel

    Note: Image ads are supported on LinkedIn, Facebook and Display. Video ads are supported on LinkedIn and Facebook.

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  6. Click Image or Video

    Note: For steps on how to add video captions and thumbnails, please read Can I add video captions and thumbnails?.

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  7. Enter the Name for your ad

    Note: Consider using a naming convention for ads: Objective_Message_TextVariation_CreativeVariation. Example of this in practice: Demo_Giftcard_T1C1.

  8. Enter Text, Display URL, Headline, Call to Action, Description (image ads only)
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  9. Upload image or video from your library

    Note: Read FAQ: Specifications for Creatives for supported specifications.

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  10. Click Save Draft or Complete to save your changes

    Note: Unlike draft ads, completed ads can be used in campaigns but cannot be edited.

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Way to go! You can now use your image and video ads in your next campaign.