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How to: Create LinkedIn Convo Ads

Last updated 2026-03-23 22:30:13

Use LinkedIn Convo Ads to drive demo requests, content downloads and webinar registrations.

Prerequisite:

Create LinkedIn Convo Ads

  1. Log in to the Metadata platform
  2. Click Library on the left navigation
  3. Click Ads in the top navigation
  4. Click Add New Ad
  5. Click LinkedIn

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  6. Click Convo

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  7. Enter a name

    Tip: Be clear in how you name your ad. Consider the following naming convention: Objective_Message_TextVariation_CreativeVariation. For example: Demo_Giftcard_T1C1

  8. Choose your flow, template and sender

    Tip: Read the blurb under the fields in the left column to understand how the selected flow option works.
     

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  9. Update the content for each stage in the conversation journey

    Note: Review each of these steps carefully. Complete all required fields and ensure you've replaced any sample placeholder content with your own content.

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  10. Click Save Draft to save your changes, or click Complete to finalize your changes

    Note: Click Complete only when you're ready to finalize your LinkedIn Convo Ad. Edits are not allowed for completed ads.

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Note for Convo Ads in Metadata Impressions = sends and Clicks = opens.