Use the Assets page

Click Assets in the left rail to see what your campaigns are built from. The tabs are Images (it opens here), Videos, Audiences, Offers, Documents and Landing Pages.

Upload files

1. Click Upload and choose a type:
   • Image: PNG, JPG, GIF, WebP
   • Video: MP4, MOV
   • Document: PDF, DOCX. Word files are converted to PDF.
   • Audience: an account list or contact list CSV. This opens the audience builder; see Build audiences.
2. Pick the file. You can pick several images, videos or documents at once.

A strip under the header shows the upload. Uploading adds the file to your library. It doesn't create an ad.

Create with AI

1. Click Create with AI and choose Image, Video, Landing page or Audience.
2. For an image or video, optionally pick existing images under Reference assets. For a video, the image you pick is animated.
3. Under Format, choose a shape. Images: Landscape 16:9, Square 1:1, Portrait 4:5, Vertical 9:16 or 300x250, a banner for LinkedIn Message and Conversation ads. Videos: Landscape 16:9 or Vertical 9:16, and a Duration of 4, 6 or 8 seconds.
4. Describe what you want under Prompt and click Generate.

Images and videos are saved to the library. Videos take a few minutes. A generated landing page publishes immediately and appears under Landing Pages. Nothing is turned into an ad. Generating uses credits.

Audience opens the audience builder.

Create a lead form

1. Open the Offers tab. It lists the lead forms of your connected LinkedIn and Meta ad accounts.
2. Click New lead form.
3. Choose the Channel and Ad account, fill in the form, and click Create form.

The form is created in your ad account, ready for lead gen ads, and appears on the Offers tab.

Audiences

The Audiences tab lists the audiences built in MetadataONE. Switch between Active and Archived. Click an audience to open its page, where you can publish it to your channels, refresh it, archive it or delete it. See Build audiences.

Find an asset

• Created: Any time, Last 7 days, Last 30 days, Last 90 days or Last 12 months.
• Icons / List: switch layout. List view shows Name, Type, AI generated, Created by and Date.
• Search assets: search by name.

Each card says In N campaigns or Unused.

Open an asset

• Images, videos and documents open a preview with Open original and Work on this in chat.
• Landing pages open the live page in a new tab.

Work on this in chat

Click the chat icon on a card, or Work on this in chat in a preview. The chat opens with a message about that asset. Then ask, for example:

• "Make two more variations of this for Instagram."
• "Build a LinkedIn campaign that uses this lead form."