Create creatives and videos
On this page
Zoe, your Creative Director, makes image creatives and video ads in chat and keeps them on your brand. Ads are built inside a campaign.
Your brand kit
Creatives follow your brand kit: the logo, colors and fonts taken from your website. To change colors or fonts, ask: "Update our brand kit: primary color #0B5FFF, headline font Inter." To replace the logo in the brand kit, contact support. For a single creative, add your logo in the editor with Add image.
Image creatives
Ask for a creative and name the channel, for example "Make three LinkedIn creatives for our demo offer." Each one appears as an Editable creative card marked Draft, made at the channel's recommended size. To get a different shape, name it: "square", "landscape", "vertical" or a size such as 1080x1920.
| Channel | Shapes |
|---|---|
| 1:1 (default), 1.91:1, 4:5 | |
| Facebook, Instagram | 1:1 (default), 4:5, 9:16, 1.91:1 |
| 4:3 (default), 1:1, 4:5, 16:9 | |
| Google Ads, Microsoft Ads images | 1.91:1 (default), 1:1, 4:5, 9:16 |
A 300×250 banner for LinkedIn Message and Conversation ads is also available.
Image text is shorter than ad text:
- Headline: up to 45 characters and 8 words; 55 characters and 10 words on 16:9 or 1.91:1; 35 characters and 6 words on the 300×250 banner.
- Button: any wording that fits on one line of the button.
- Subheadline: up to 90 characters. A short label above the headline: up to 24 characters.
You can also ask Zoe to color a key phrase of the headline in your accent color. Zoe checks each finished draft and tells you if something needs a look.
Edit and save
Click a card, then Edit. Drag, resize and retype any layer, or use Add text and Add image. Regenerate offers Regenerate background, Fix that and Start fresh in chat. Download PNG gives you the file without saving it.
Note: Only a saved creative can go into an ad. Click Save to library, or Save all to library for a set.
Follow your own examples
Attach up to 12 images in chat and ask Zoe to follow them: "Make a creative in the style of these." The background follows their style, mood and layout. Text and logos in your images aren't copied.
Brand characters
Register a mascot, team member or recurring persona so creatives show it faithfully. Attach up to 4 images of it, ideally the face and full body, and tell Zoe its name. You confirm that your company owns the character or has the person's consent. Real public figures can't be registered. Your brand can keep 5 characters. Ask "Remove Max the robot from our brand kit" to delete one; creatives already made with it don't change.
Resize an image
Ask Zoe to fit an image to an exact size, for example "Resize this to 1200x628." Zoe pads by default, so nothing is cut off. Ask to crop instead if you prefer. The copy is temporary until Zoe saves it to your library.
Video ads
Ask for a video ad and name the channels: LinkedIn, Facebook, Instagram or Reddit. Zoe works from a prompt or from one of your images.
- Lengths: 4, 6 or 8 seconds (6 by default). Motion styles: professional, dynamic or cinematic.
- Videos render in the background for a few minutes. A message tells you when they're ready.
- Click Publish to library on the video card. You can then use it in a campaign.
- To change a finished video, describe the change. Length, aspect ratio and music can't be changed that way.
Ads
Zoe doesn't build stand-alone ads. Ads are drafted inside a campaign, in the Campaign Builder or when Mei builds a campaign for you. See Build a campaign in the Campaign Builder, Build and launch a campaign and ad creative specifications. Library images and videos can't be archived from chat.