Connect Google Ads to MetadataONE
On this page
MetadataONE reads your Google Ads performance and lead form submissions, and can pause campaigns and change budgets and bid strategies.
Before you connect
- Standard access or higher directly on the ad account. Access that comes only through a manager (MCC) account isn't enough.
- If your company uses Google Workspace, your admin may need to allow third-party apps before you can sign in.
Connect
- Open the account menu (your account name at the bottom of the left rail) and click Integrations.
- Under Ad channels, click the arrow on the Google Ads row. Review what Metadata will be able to do, tick I have the access and permissions required to connect Google Ads, and click Continue with Google Ads.
- Sign in to Google in the pop-up and approve the request. The screen shows Waiting for Google Ads authorization… until you finish. If no pop-up opens, allow pop-ups for the site and try again.
- When the pop-up closes, Google Ads Settings opens. Under Ad accounts, tick each account to sync, or click Select all. Each tick saves right away. Click Save to close.
Note: The row shows Finish setup until at least one ad account is selected. A channel can't be left with zero accounts: to stop syncing all of them, disconnect it instead.
Manager (MCC) accounts appear in the list with a Manager badge. They can't be selected; select the ad accounts under them. The settings screen shows the manager account next to Manager account.
Already connected in Classic?
Your Metadata Classic connection shows up here on its own, read-only, and reporting keeps working. To manage it in MetadataONE, reconnect it: see Manage your integrations in MetadataONE.
Troubleshooting
An ad account is missing, or it fails after you select it
Your access is probably only through the manager account. Ask for Standard access on the ad account itself, then reopen the settings.