Metadata Help Center

Connect X Ads to MetadataONE

Updated Sep 26, 2026 Metadata Classic version
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MetadataONE reads your X Ads performance, and can pause campaigns and change budgets.

Before you connect

  • An X login with access to the ad accounts you want to sync in X Ads Manager.

In MetadataONE you connect X by signing in. You don't need to add Metadata to your ad account or enter an account number.

Connect

  1. Open the account menu (your account name at the bottom of the left rail) and click Integrations.
  2. Under Ad channels, click the arrow on the X Ads row. Review what Metadata will be able to do, tick I have the access and permissions required to connect X Ads, and click Continue with X Ads.
  3. Sign in to X in the pop-up and approve the request. The screen shows Waiting for X Ads authorization… until you finish. If no pop-up opens, allow pop-ups for the site and try again.
  4. When the pop-up closes, X Ads Settings opens. Under Ad accounts, tick each account to sync, or click Select all. Each tick saves right away. Click Save to close.

Note: The row shows Finish setup until at least one ad account is selected. A channel can't be left with zero accounts: to stop syncing all of them, disconnect it instead.

Already connected in Classic?

Your Metadata Classic connection shows up here on its own, read-only, and reporting keeps working. To manage it in MetadataONE, reconnect it: see Manage your integrations in MetadataONE.


Troubleshooting

Authorization was not completed

The X window closed before you approved. Connect again and approve the request.