Connect Reddit Ads to MetadataONE
On this page
MetadataONE builds and launches campaigns on it, reads your Reddit Ads performance, and can pause campaigns and change budgets.
Note: You can also ask Raj in chat to "Connect Reddit". Raj opens these same steps. See Connect your integrations.
Before you connect
- A Reddit login with access to your business and ad account at ads.reddit.com, with a role that can create and edit ads (Creator or higher). Analyst access isn't enough.
Connect
- Open the account menu (your account name at the bottom of the left rail) and click Integrations.
- Under Ad channels, click the arrow on the Reddit Ads row. Review what Metadata will be able to do, tick I have the access and permissions required to connect Reddit Ads, and click Continue with Reddit Ads.
- Sign in to Reddit in the pop-up and approve the request. The screen shows Waiting for Reddit Ads authorization… until you finish. If no pop-up opens, allow pop-ups for the site and try again.
- When the pop-up closes, Reddit Ads Settings opens. Under Ad accounts, tick each account to sync, or click Select all. Each tick saves right away. Click Save to return to Integrations.
Note: The row shows Finish setup until at least one ad account is selected. A channel can't be left with zero accounts: to stop syncing all of them, disconnect it instead.
Ad accounts that are pending approval, suspended or rejected by Reddit aren't listed.
Choose your Reddit pixel
In the settings, pick the Reddit pixel for each ad account. Conversion campaigns track results through it. If an account has none, create one in the channel's ad manager, then reopen the settings.
Already connected in Classic?
Your Metadata Classic connection shows up here on its own, read-only, and reporting keeps working. To manage it in MetadataONE, reconnect it: see Manage your integrations in MetadataONE.