Connect Microsoft Ads to MetadataONE

MetadataONE builds and launches campaigns on it, reads your Microsoft Ads performance, and can pause campaigns and change budgets.

Before you connect

• Standard User access or higher on the Microsoft Advertising account.
• If you sign in with a work Microsoft account, someone who can grant app consent in your company's Microsoft Entra approves Metadata's app the first time. Being a Microsoft Advertising admin isn't enough for this.

Connect

1. Open the account menu (your account name at the bottom of the left rail) and click Integrations.
2. Under Ad channels, click the arrow on the Microsoft Ads row. Review what Metadata will be able to do.
3. Under Sign in with, choose Microsoft account or Google account. Pick the type of login your Microsoft Advertising account was created with.
4. Tick I have the access and permissions required to connect Microsoft Ads and click Continue with Microsoft Ads.
5. Sign in to Microsoft or Google in the pop-up and approve the request. The screen shows Waiting for Microsoft Ads authorization… until you finish. If no pop-up opens, allow pop-ups for the site and try again.
6. When the pop-up closes, Microsoft Ads Settings opens. Under Ad accounts, tick each account to sync, or click Select all. Each tick saves right away. Click Save to return to Integrations.

Customer match audiences

To send audiences to Microsoft Ads, accept Microsoft's Customer Match Terms in the Microsoft Ads settings.

Already connected in Classic?

Your Metadata Classic connection shows up here on its own, read-only, and reporting keeps working. To manage it in MetadataONE, reconnect it: see Manage your integrations in MetadataONE.

Troubleshooting

Sign-in is refused

You probably chose the wrong login type. Connect again and switch between Microsoft account and Google account.